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Google Ads vs. Facebook & Instagram Ads: What’s the Difference?

Google Ads vs. Facebook & Instagram Ads: What’s the Difference?

by That's My Idea | Jan 24, 2023 | Marketing Strategy, Online Advertising

Before spending money on ads, it’s essential to research and see what fits best with your company’s goals, budget, and style. Ads on social media reach a different audience and have a different purpose than google ads. Let’s go over how to choose an...
How to Re-optimize Underperforming Content

How to Re-optimize Underperforming Content

by That's My Idea | Dec 30, 2022 | Marketing, Marketing Strategy

If you’ve noticed that your content isn’t doing the way you expected, it may be time to re-optimize it. There are many ways to optimize your content to get it to rank better in google. We go over a few tips in this blog. Look at the page metrics Finding the root of...
A Quick Guide to SEO: What It Is and How to Build a Strategy

A Quick Guide to SEO: What It Is and How to Build a Strategy

by Mary Mason | Jan 21, 2022 | Marketing

SEO, a shortened term for Search Engine Optimization, is a way for your business to rank higher in search engines like Google, which directs more customers to your website. This is a relatively simple definition, but in order to build your SEO strategy, you need to...
The Importance of Keyword Research and How It Helps All Aspects of Your Content Marketing Strategy

The Importance of Keyword Research and How It Helps All Aspects of Your Content Marketing Strategy

by Nikki Howard | Sep 28, 2021 | Marketing

In this new world evolved through COVID, marketers are continuing to see the power of digital content as it connects others online and drives campaigns. Whether it’s through social media, blogging, or email marketing, words have become one of the top ways for...
Facebook is now FACEBOOK

Facebook is now FACEBOOK

by Tarah Beyer | Nov 11, 2019 | Branding, Small Business Marketing, Social Media, That's My Idea News

After 15 years, facebook is changing its corporate look. For the past year, they have been in brand development stage to solidify the corporate entity that includes facebook. Starting as a website, facebook quickly evolved into the app that we all use today. The rapid...
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