A Few Changes to Paid Instagram and Facebook Ads

A Few Changes to Paid Instagram and Facebook Ads

If it seems like paid Instagram and Facebook ads are constantly changing—you are right! Algorithms, platforms, and regulations are always shifting, making it important to stay on top of the latest updates to optimize your paid advertisement. For small business owners,...
Instagram Videos: Breakdown & Best Practices

Instagram Videos: Breakdown & Best Practices

Instagram videos are a great way to give your audience an authentic look at your brand, but all those different options can also be overwhelming for small business owners trying to do their own marketing. Instagram began exploring more video features in 2016 with...
The Basics of Digital Marketing

The Basics of Digital Marketing

COVID-19 has drastically changed the landscape of business-to-customer interaction, and nothing has been more in demand than the need for digital services. If small businesses want to take advantage of this opportunity, now is an excellent time for them to develop...