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SEO Reporting and Tracking: How to Get Started

SEO Reporting and Tracking: How to Get Started

by That's My Idea | Jan 6, 2023 | Marketing Strategy

Tracking and reporting on your search engine optimization (SEO) efforts is crucial for understanding the effectiveness of your strategies and identifying areas for improvement. By regularly monitoring key metrics and generating reports, you can stay up-to-date on your...
How to Re-optimize Underperforming Content

How to Re-optimize Underperforming Content

by That's My Idea | Dec 30, 2022 | Marketing, Marketing Strategy

If you’ve noticed that your content isn’t doing the way you expected, it may be time to re-optimize it. There are many ways to optimize your content to get it to rank better in google. We go over a few tips in this blog. Look at the page metrics Finding the root of...
Using Google Analytics to Measure Blog KPIs

Using Google Analytics to Measure Blog KPIs

by Nikki Howard | Sep 23, 2022 | Marketing Strategy

When outlining a content strategy for your business, the planning stage should always include blogs. They’re a great way to establish yourself as a resource to customers and peers, plus they help keep your website updated in the eyes of Google. In other words, a...
The Importance of Keyword Research and How It Helps All Aspects of Your Content Marketing Strategy

The Importance of Keyword Research and How It Helps All Aspects of Your Content Marketing Strategy

by Nikki Howard | Sep 28, 2021 | Marketing

In this new world evolved through COVID, marketers are continuing to see the power of digital content as it connects others online and drives campaigns. Whether it’s through social media, blogging, or email marketing, words have become one of the top ways for...

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