Digital Marketing Services
Pay Per Click Advertising
Paid Ads That Work For You
Online advertising or pay per click (PPC) advertising can be one of the most effective ways for your company to enter the world of online marketing. Optimizing your website for search engines helps your overall visibility, but organic reach continues to decrease as paid advertising dominates the web. When done well, PPC ads can transform and accelerate a business to new heights. However, the campaigns need dedicated maintenance and tracking that can be both time consuming and confusing without the right expertise.
How We Do it
As with all of our marketing efforts, our marketing experts help clients plan, implement, and maintain an effective PPC strategy. Every market is different, so we begin a new campaign by researching keywords, estimating cost per click, and testing landing pages. Once the ads are running, continual tracking as well as adjustments are the keys to making the plan profitable.
Google Ads (previously known as Google AdWords) is one of many PPC advertising vehicles. Most people are familiar with the text ads that appear in search results. Ads in this space are placed based on many factors that include relevancy, landing page experience, and bid price. While bid prices are essential, they are not the most important factor in where your ad is placed in the list. Just like organic placement, paid advertising on Google is mostly determined by how well you’ve crafted your overall campaign and landing page.
The Microsoft platform also offers PPC ads, formerly known as Bing Ads. Similar in setup to Google Ads and as the second largest search platform, it’s one we encourage our clients to consider in their overall PPC advertising campaign.