Being in business is about being found online. One important way for your potential customers to find you is through online business listings such as Google Maps, Google My Business, Bing Business, etc.
Search engines such as Google are in the business of providing quality, relevant search results to consumers. Along with paid advertising, search engines also provide map and review listings as ways to engage and create loyalty with consumers.
When you claim your business listing, you also gain the ability to add more information such as a description of the business and photos. Additionally, on the Google platform your business listing is where your clients are able to leave a review for you. If your listing is claimed, you’ll get a notification when a new review appears. As online reviews continue to become an important factor in how consumers choose goods and services, it is critical for a business to manage their online reputation. Owning your online listings is a good way to start the management process.