Find Clear Direction for Your Business
Google Ads (previously knows as Google Adwords) is a one of many PPC advertising vehicles. Most people are familiar with the text ads that appear in search results. Ads in this space are placed based on many factors that include relevancy, landing page experience, and bid price. The bid price, surprisingly, is NOT the most important factor in where your ad is placed in the list. Just like organic placement, paid advertising on Google is mostly determined by how well you’ve crafted your overall campaign and landing page.