If it seems like paid Instagram and Facebook ads are constantly changing—you are right! Algorithms, platforms, and regulations are always shifting, making it important to stay on top of the latest updates to optimize your paid advertisement. For small business owners,...
Instagram videos are a great way to give your audience an authentic look at your brand, but all those different options can also be overwhelming for small business owners trying to do their own marketing. Instagram began exploring more video features in 2016 with...
The new year is here and we are all excited to see what it holds. While no one actually has a crystal ball to show us the future, experts can make educated predictions about what upcoming trends we may encounter. These predictions are helpful for businesses when...
Yes, it’s true: the Facebook algorithm has changed again. It’s already a challenge for digital marketers to keep up with fast-paced social media platforms, which means small businesses without the resources can easily fall behind. Luckily, we’re here to help. In...
After 15 years, facebook is changing its corporate look. For the past year, they have been in brand development stage to solidify the corporate entity that includes facebook. Starting as a website, facebook quickly evolved into the app that we all use today. The rapid...
If you’ve taken a glance at your business’ Facebook page recently, you might have spotted this notification: Facebook’s gray badges were introduced in 2015 for businesses and organizations to confirm their page’s legitimacy. Pages that were not public figures or media...
