Building marketing strategies can get complex quickly. So when strategies and content can be repurposed, it helps the marketing team work smarter, not harder. However, can it be applied to all aspects of a marketing plan? Social media has evolved into one of the most...
Think about the last couple purchases you’ve made—how many have been through an online venue? The ease of online shopping is in more demand than ever, which is why websites and social media networks alike have been in a race to offer functional ecommerce tools....
With social media algorithms changing so often, marketers and business owners can have a hard time nailing down the best way to boost their organic reach. Nowadays, paid advertisement is really the only way you can be confident that your content will be seen and...
The idea of having to navigate a new social media app can be daunting—especially when it comes to TikTok—as a business’ success relies heavily on knowing how to use trending sounds and concepts. Like other social media networks, TikTok has evolved into a useful...
Welcome to a new year and a new budget to explore all the possibilities of social media marketing! As you’re planning your strategy and taking note of what’s worked before, make sure you also do some research on how to stay ahead of the game. In terms of popularity,...
There seems to be quite a bit of misconception about if hashtags on social media are still relevant—after all, they’ve been around for over ten years! The rules of social media are always changing, so why would hashtags be the exception? Well, the short answer is,...
