You’ve probably heard by now that “Video Killed the Radio Star,” but in the case of social media, video has killed the image instead. Video is the direction digital marketing is heading, especially on Facebook and IGTV. Studies have shown that more people engage with...
While smartly chosen photos, compelling content, and cool graphics make for a strong social media presence, they are not the only tools available to support a brand. Motion graphics are a cost-effective means of adding vibrancy and depth to a brand or campaign. While...
The content that you share on social media can be broken down into two categories: curated and created. Some believe that one type is better than the other, but in actuality, both are helpful for your brand and social media presence. So, what’s the difference? Created...
If it seems like paid Instagram and Facebook ads are constantly changing—you are right! Algorithms, platforms, and regulations are always shifting, making it important to stay on top of the latest updates to optimize your paid advertisement. For small business owners,...
Instagram videos are a great way to give your audience an authentic look at your brand, but all those different options can also be overwhelming for small business owners trying to do their own marketing. Instagram began exploring more video features in 2016 with...
The new year is here and we are all excited to see what it holds. While no one actually has a crystal ball to show us the future, experts can make educated predictions about what upcoming trends we may encounter. These predictions are helpful for businesses when...
