The idea of having to navigate a new social media app can be daunting—especially when it comes to TikTok—as a business’ success relies heavily on knowing how to use trending sounds and concepts. Like other social media networks, TikTok has evolved into a useful...
Welcome to a new year and a new budget to explore all the possibilities of social media marketing! As you’re planning your strategy and taking note of what’s worked before, make sure you also do some research on how to stay ahead of the game. In terms of popularity,...
There seems to be quite a bit of misconception about if hashtags on social media are still relevant—after all, they’ve been around for over ten years! The rules of social media are always changing, so why would hashtags be the exception? Well, the short answer is,...
Since the release of Reels in 2020, and the rapidly increasing popularity of TikTok in the last two years, digital marketers have been utilizing more short videos in their marketing strategy. These features may seem identical to those who aren’t as familiar with them,...
You’ve probably heard by now that “Video Killed the Radio Star,” but in the case of social media, video has killed the image instead. Video is the direction digital marketing is heading, especially on Facebook and IGTV. Studies have shown that more people engage with...
The content that you share on social media can be broken down into two categories: curated and created. Some believe that one type is better than the other, but in actuality, both are helpful for your brand and social media presence. So, what’s the difference? Created...
