Whether you’re finding customers online or through your brick and mortar store, local businesses should strive for two big goals: growing a community and gaining repeat customers. While harder to sustain, loyal customers are cheaper to market to, buy more often, and...
The digital marketing world is always changing—new trends, new platforms, new algorithms, on and on. When it comes to video marketing, data has made it clear that businesses should be investing in the medium. But that brings up a couple important questions: what’s the...
The online marketing world favors ingenuity, but that doesn’t mean you can’t re-use some of the content you’ve already published—in fact, digital marketing experts even recommend repurposing your content! This isn’t to say that you should publish the same social media...
Whether you’re sourcing materials/items from the US or internationally, you’ve probably felt some strain from the supply chain delays hitting almost every industry. Because of this, experts are already warning businesses and consumers that they should brace for...
The new year is here and we are all excited to see what it holds. While no one actually has a crystal ball to show us the future, experts can make educated predictions about what upcoming trends we may encounter. These predictions are helpful for businesses when...
Yes, it’s true: the Facebook algorithm has changed again. It’s already a challenge for digital marketers to keep up with fast-paced social media platforms, which means small businesses without the resources can easily fall behind. Luckily, we’re here to help. In...
