Pay-per-click (PPC) advertising is an essential aspect of digital marketing. However, as with any other marketing strategy, PPC performance can be impacted by various macro trends. In this blog post, we’ll explore some macro trends that can impact PPC...
Pay-per-click (PPC) advertising is a form of online advertising that allows businesses to reach their target audience by placing ads on search engines and social media platforms. With PPC advertising, businesses only pay when a user clicks on their ad, making it a...
Before spending money on ads, it’s essential to research and see what fits best with your company’s goals, budget, and style. Ads on social media reach a different audience and have a different purpose than google ads. Let’s go over how to choose an...
As a digital marketing agency, we provide a lot of marketing tips to businesses of all sizes—but sometimes, the easiest solution to your problem is to outsource your marketing. For instance, if you’re starting a new business, you’ll need a logo, brand colors, tag...
In one of our recent blogs, A Quick Guide to SEO: What It is and How to Build a Strategy, we go over the basics of search engine optimization and give you a couple of pointers. We’re taking that a step further and going over the opposite: what NOT to do and how to...
Curious as to what new trends for pay-per-click advertising will be coming in 2022? Between paid search, social ads, and a remarketing campaign, there are a lot of options when it comes to advertising online for your business. To make sure you’re getting the most out...
