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Google Ads vs. Facebook & Instagram Ads: What’s the Difference?

Google Ads vs. Facebook & Instagram Ads: What’s the Difference?

by That's My Idea | Jan 24, 2023 | Marketing Strategy, Online Advertising

Before spending money on ads, it’s essential to research and see what fits best with your company’s goals, budget, and style. Ads on social media reach a different audience and have a different purpose than google ads. Let’s go over how to choose an...
SEO Reporting and Tracking: How to Get Started

SEO Reporting and Tracking: How to Get Started

by That's My Idea | Jan 6, 2023 | Marketing Strategy

Tracking and reporting on your search engine optimization (SEO) efforts is crucial for understanding the effectiveness of your strategies and identifying areas for improvement. By regularly monitoring key metrics and generating reports, you can stay up-to-date on your...
How to Re-optimize Underperforming Content

How to Re-optimize Underperforming Content

by That's My Idea | Dec 30, 2022 | Marketing, Marketing Strategy

If you’ve noticed that your content isn’t doing the way you expected, it may be time to re-optimize it. There are many ways to optimize your content to get it to rank better in google. We go over a few tips in this blog. Look at the page metrics Finding the root of...
Using Google Analytics to Measure Blog KPIs

Using Google Analytics to Measure Blog KPIs

by Nikki Howard | Sep 23, 2022 | Marketing Strategy

When outlining a content strategy for your business, the planning stage should always include blogs. They’re a great way to establish yourself as a resource to customers and peers, plus they help keep your website updated in the eyes of Google. In other words, a...
Inbound vs. Outbound Marketing: Which Should You Prioritize?

Inbound vs. Outbound Marketing: Which Should You Prioritize?

by Mary Mason | Sep 13, 2022 | Marketing Strategy

In the digital marketing world, strategies are always changing, and that includes the ways in which you reach new customers. Traditionally, marketers used outbound marketing tactics to generate leads. The technological advances of the past couple decades, however,...
Making Sure Your Pages are Being Indexed in Google

Making Sure Your Pages are Being Indexed in Google

by Mary Mason | Aug 11, 2022 | Marketing Strategy, Websites

If you’re wondering why you haven’t been getting much website traffic, you’re not alone. Google is complex, and there could be several reasons why you aren’t getting the results you want. But, first things first: you should check if your website and each of its pages...
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