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4 Ways to Build Brand Loyalty as a Small Business

4 Ways to Build Brand Loyalty as a Small Business

by Nikki Howard | May 24, 2022 | Branding, Small Business Marketing

Whether you’re finding customers online or through your brick and mortar store, local businesses should strive for two big goals: growing a community and gaining repeat customers. While harder to sustain, loyal customers are cheaper to market to, buy more often, and...
Spring Cleaning Your Brand: What Goes into a Brand and When It Needs a Refresh

Spring Cleaning Your Brand: What Goes into a Brand and When It Needs a Refresh

by Nikki Howard | Mar 23, 2022 | Branding

When you think of a brand, what do you picture? For a lot of people, the visual aspects pop up first, and they think of a logo and brand colors. While that’s an essential part of a business’ first impression, the customer journey has become so complicated these days...
They’re Back! Is Your Business Ready for In-Person Events?

They’re Back! Is Your Business Ready for In-Person Events?

by Tarah Beyer & Mary Mason | Jun 23, 2021 | Branding

A year of social distancing has people itching to network and that means events are back! Tradeshows and conferences have always been a great way to establish authority within an industry and help drive awareness of your brand, so we want to help you get prepared....
Facebook is now FACEBOOK

Facebook is now FACEBOOK

by Tarah Beyer | Nov 11, 2019 | Branding, Small Business Marketing, Social Media, That's My Idea News

After 15 years, facebook is changing its corporate look. For the past year, they have been in brand development stage to solidify the corporate entity that includes facebook. Starting as a website, facebook quickly evolved into the app that we all use today. The rapid...
Short Guide: The Limits and Trends of Social Media Bios

Short Guide: The Limits and Trends of Social Media Bios

by Nikki Howard | Jul 31, 2018 | Branding, Small Business Marketing, Social Media, That's My Idea News

As if social media wasn’t confusing enough with its ever-changing trends, there’s also the challenge of putting together the perfect short bio that’s both searchable and user-friendly. For businesses, this is an especially important part of their first impression on a...
Have Ya Herd? – Goat Yoga

Have Ya Herd? – Goat Yoga

by That's My Idea | Oct 13, 2017 | Branding, Small Business Marketing, That's My Idea News, Website Development

Goat yoga. What? Yep, you heard (or herd) that right. Goat yoga. It’s a real thing and it’s totally taking off for our newest client, Have Ya Herd in Roberts, WI. The back story of this business is my favorite part of it all. The Lubich family had purchased several,...

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