First Impressions: A Guide to Online Reputation Management
Since so many customers are looking businesses up online before purchasing a product or hiring them for a service, your online reputation is more important than ever. With the ability to leave reviews on Google, social media platforms, and even online shops, you need...
How to Get the Most out of Your Long-Form Video Marketing
The digital marketing world is always changing—new trends, new platforms, new algorithms, on and on. When it comes to video marketing, data has made it clear that businesses should be investing in the medium. But that brings up a couple important questions: what’s the...
Spring Cleaning Your Brand: What Goes into a Brand and When It Needs a Refresh
When you think of a brand, what do you picture? For a lot of people, the visual aspects pop up first, and they think of a logo and brand colors. While that’s an essential part of a business’ first impression, the customer journey has become so complicated these days...
A Beginner’s Guide to TikTok & How to Use It for Your Business
The idea of having to navigate a new social media app can be daunting—especially when it comes to TikTok—as a business’ success relies heavily on knowing how to use trending sounds and concepts. Like other social media networks, TikTok has evolved into a useful...