Created vs Curated Content: A Balanced Feed
The content that you share on social media can be broken down into two categories: curated and created. Some believe that one type is better than the other, but in actuality, both are helpful for your brand and social media presence. So, what’s the difference? Created...
A Few Changes to Paid Instagram and Facebook Ads
If it seems like paid Instagram and Facebook ads are constantly changing—you are right! Algorithms, platforms, and regulations are always shifting, making it important to stay on top of the latest updates to optimize your paid advertisement. For small business owners,...
They’re Back! Is Your Business Ready for In-Person Events?
A year of social distancing has people itching to network and that means events are back! Tradeshows and conferences have always been a great way to establish authority within an industry and help drive awareness of your brand, so we want to help you get prepared....
Instagram Videos: Breakdown & Best Practices
Instagram videos are a great way to give your audience an authentic look at your brand, but all those different options can also be overwhelming for small business owners trying to do their own marketing. Instagram began exploring more video features in 2016 with...