Black Hat SEO: What Not to Do
In one of our recent blogs, A Quick Guide to SEO: What It is and How to Build a Strategy, we go over the basics of search engine optimization and give you a couple of pointers. We’re taking that a step further and going over the opposite: what NOT to do when creating...
First Impressions: A Guide to Online Reputation Management
Since so many customers are looking businesses up online before purchasing a product or hiring them for a service, your online reputation is more important than ever. With the ability to leave reviews on Google, social media platforms, and even online shops, you need...
How to Get the Most out of Your Long-Form Video Marketing
The digital marketing world is always changing—new trends, new platforms, new algorithms, on and on. When it comes to video marketing, data has made it clear that businesses should be investing in the medium. But that brings up a couple important questions: what’s the...
Spring Cleaning Your Brand: What Goes into a Brand and When It Needs a Refresh
When you think of a brand, what do you picture? For a lot of people, the visual aspects pop up first, and they think of a logo and brand colors. While that’s an essential part of a business’ first impression, the customer journey has become so complicated these days...