Utilizing Ecommerce and Social Commerce for Your Business
Think about the last couple purchases you’ve made—how many have been through an online venue? The ease of online shopping is in more demand than ever, which is why websites and social media networks alike have been in a race to offer functional ecommerce tools....
Best Practices to Improve Organic Reach on Facebook & Instagram
With social media algorithms changing so often, marketers and business owners can have a hard time nailing down the best way to boost their organic reach. Nowadays, paid advertisement is really the only way you can be confident that your content will be seen and...
4 Ways to Build Brand Loyalty as a Small Business
Whether you’re finding customers online or through your brick and mortar store, local businesses should strive for two big goals: growing a community and gaining repeat customers. While harder to sustain, loyal customers are cheaper to market to, buy more often, and...
Black Hat SEO: What Not to Do
In one of our recent blogs, A Quick Guide to SEO: What It is and How to Build a Strategy, we go over the basics of search engine optimization and give you a couple of pointers. We’re taking that a step further and going over the opposite: what NOT to do when creating...