Yes, it’s true: the Facebook algorithm has changed again. It’s already a challenge for digital marketers to keep up with fast-paced social media platforms, which means small businesses without the resources can easily fall behind. Luckily, we’re here to help. In...
We’re all about spreading the holiday marketing cheer—especially to small businesses. As a small business owner, you have a perfect opportunity to promote to potential customers the benefits the entire community shares when they shop local. To get the most out of your...
If you’ve taken a glance at your business’ Facebook page recently, you might have spotted this notification: Facebook’s gray badges were introduced in 2015 for businesses and organizations to confirm their page’s legitimacy. Pages that were not public figures or media...
At last week’s Digital Summit, we learned a lot about the current and future efforts of digital marketing. We shared what we discovered through a countdown on social media, but those can get buried quickly under the every-changing social sphere. So here’s...
As if social media wasn’t confusing enough with its ever-changing trends, there’s also the challenge of putting together the perfect short bio that’s both searchable and original. For businesses, this is an especially important part of their first impression on a...
