There are many reasons why a visitor may stick around on your website or leave it. One big factor: website speed. In a world of instant gratification and high-speed internet, consumers demand a fast customer journey. Data shows that 40% of customers abandon a site if...
Think about the last couple purchases you’ve made—how many have been through an online venue? The ease of online shopping is in more demand than ever, which is why websites and social media networks alike have been in a race to offer functional ecommerce tools....
Whether you’re finding customers online or through your brick and mortar store, local businesses should strive for two big goals: growing a community and gaining repeat customers. While harder to sustain, loyal customers are cheaper to market to, buy more often, and...
The digital marketing world is always changing—new trends, new platforms, new algorithms, on and on. When it comes to video marketing, data has made it clear that businesses should be investing in the medium. But that brings up a couple important questions: what’s the...
When you think of a brand, what do you picture? For a lot of people, the visual aspects pop up first, and they think of a logo and brand colors. While that’s an essential part of a business’ first impression, the customer journey has become so complicated these days...
