In the digital marketing world, strategies are always changing, and that includes the ways in which you reach new customers. Traditionally, marketers used outbound marketing tactics to generate leads. The technological advances of the past couple decades, however,...
If you’re wondering why you haven’t been getting much website traffic, you’re not alone. Google is complex, and there could be several reasons why you aren’t getting the results you want. But, first things first: you should check if your website and each of its pages...
Picture this: You’ve spent hours writing a blog for your business, you post it, yet your number of website visitors doesn’t increase. Clearly, something isn’t working, but it can be difficult to pinpoint what that missing factor is. To make sure you’re creating...
With social media algorithms changing so often, marketers and business owners can have a hard time nailing down the best way to boost their organic reach. Nowadays, paid advertisement is really the only way you can be confident that your content will be seen and...
In one of our recent blogs, A Quick Guide to SEO: What It is and How to Build a Strategy, we go over the basics of search engine optimization and give you a couple of pointers. We’re taking that a step further and going over the opposite: what NOT to do and how to...
