In one of our recent blogs, A Quick Guide to SEO: What It is and How to Build a Strategy, we go over the basics of search engine optimization and give you a couple of pointers. We’re taking that a step further and going over the opposite: what NOT to do when creating...
Since so many customers are looking businesses up online before purchasing a product or hiring them for a service, your online reputation is more important than ever. With the ability to leave reviews on Google, social media platforms, and even online shops, you need...
The idea of having to navigate a new social media app can be daunting—especially when it comes to TikTok—as a business’ success relies heavily on knowing how to use trending sounds and concepts. Like other social media networks, TikTok has evolved into a useful...
The online marketing world favors ingenuity, but that doesn’t mean you can’t re-use some of the content you’ve already published—in fact, digital marketing experts even recommend repurposing your content! This isn’t to say that you should publish the same social media...
SEO, a shortened term for Search Engine Optimization, is a way for your business to rank higher in search engines like Google, which directs more customers to your website. This is a relatively simple definition, but in order to build your SEO strategy, you need to...
