Since the release of Reels in 2020, and the rapidly increasing popularity of TikTok in the last two years, digital marketers have been utilizing more short videos in their marketing strategy. These features may seem identical to those who aren’t as familiar with them,...
You’ve probably heard by now that “Video Killed the Radio Star,” but in the case of social media, video has killed the image instead. Video is the direction digital marketing is heading, especially on Facebook and IGTV. Studies have shown that more people engage with...
The content that you share on social media can be broken down into two categories: curated and created. Some believe that one type is better than the other, but in actuality, both are helpful for your brand and social media presence. So, what’s the difference? Created...
Instagram videos are a great way to give your audience an authentic look at your brand, but all those different options can also be overwhelming for small business owners trying to do their own marketing. Instagram began exploring more video features in 2016 with...
