About That’s My Idea Marketing


Since 2003, That’s My Idea Marketing has helped businesses reach their goals and strengthen their marketing strategy to deliver key results. Our core values of embracing change, valuing open communication, and building community have helped us and our clients succeed over the years. In the ever-changing marketing world, agencies are lost without a balance of expertise, research, and creativity. We utilize all of those principles to develop a customized, data-driven plan that helps you and your business thrive.

OUR MISSION: We are a team of highly motivated and creative individuals working towards the common goal of promoting businesses and their success.

Garrett Potvin, COO - That's My Idea Marketing

Garrett Potvin

Chief Operating Officer

Garrett brings years of marketing experience and a Master’s in Business Administration from Metropolitan State University to the team. With a well-rounded background, his previous positions included product marketing management, channel marketing management, sales, and business development. He also completed the Certified Professional Project Manager program through the University of St. Thomas. All of these skills allow him to lead the team as head marketer and facilitate a collaborative team environment.

Garrett is excited to partner with clients, exceed your goals, and bring your creative ideas to life.


Nikki Howard, Content Development Manager - That's My Idea Marketing

Nikki Howard

Content Development Manager

Nikki, our content and editorial expert, specializes in producing deliverables for clients. A natural wordsmith, she graduated from Briar Cliff University with a Bachelor of Arts in English and a Bachelor of Arts in Writing. She went into university knowing exactly what she wanted to major in and developed her expertise on all forms of writing and styles. Before coming to TMIM, she interned at a publishing house and an advertising company in Minneapolis, honing in on her editorial and marketing skills.

Nikki is excited to develop content-based strategies that will strengthen your business’ brand and ability to communicate with your audience.


Mary Mason

Social Media Content Writer

Mary focuses on writing a variety of engaging, branded content for multi-channel projects. She attended the University of Wisconsin-Eau Claire where she studied English and graduated with a Bachelor of Arts in Creative Writing. She studied many writing styles at UWEC, but her favorite genre is creative nonfiction; she now uses those skills to write social media and blogs for our clients. Before coming to TMIM, she worked as the Social Media Marketing Specialist for an antique store in Chippewa Falls, Wisconsin.

Mary is excited to help increase your online presence and engage your audience with customized, creative content.


Allie Wrich, Graphic and Website Designer for That's My Idea Marketing

Allie Wrich

Graphic & Website Designer

Allie leads the design strategy at TMIM and brings a specialist’s eye to your marketing materials. With a Bachelor of Science in Graphic Design from Rasmussen University, she focused on web and interactive design during her education. Applying those skills to a career, she then worked as a graphic designer where she developed a variety of design projects for clients. One of her favorite parts of the job: finding ways to turn abstract ideas into action through the psychology behind design and user experience.

Allie is excited to explore new ways to represent your business through marketing, website design, or branding in the most authentic way.


Bella Smits, Marketing Assistant - That's My Idea Marketing

Bella Smits

Marketing & Tech Assistant

Bella acts as the team’s go-to support for all marketing and tech needs. She graduated from Southern New Hampshire University with a Bachelor of Arts in Psychology and uses her research skills to move projects forward. Interested in the how and why behind marketing, she brings a logical eye to the behind-the-scenes research that goes into every campaign.

Bella is excited to collaborate with the team and support all aspects of a successful marketing strategy.

Dan Smits, CEO That's My Idea Marketing

Dan Smits

Chief Executive Officer

Dan has been a serial entrepreneur in the Twin Cities since 1998. During his career, he ran four companies and founded two of them. Currently, he runs That’s My Idea Marketing and Growth Point Partnership, Inc. A true visionary, his skills extend to sales development, marketing, leadership, and the finesse to motivate teams to accomplish goals and get things done.

Dan is excited to build a collection of businesses that helps your company excel and grow in ways you never thought possible.


What we do

From plan to execution, the TMIM team kickstarts your marketing strategy through our expert services.

Ready to move your business ahead?