The online marketing world favors ingenuity, but that doesn’t mean you can’t re-use some of the content you’ve already published—in fact, digital marketing experts even recommend repurposing your content! This isn’t to say that you should publish the same social media post every month, but rather that you can take that content and use it in a different way. When it comes to email marketing, repurposed content may be just what you need. Here are a few different ways that content can be repurposed for your e-mail marketing campaigns:
Utilizing Recent Blogs
If you’re having difficulty coming up with content for your e-newsletter, pick through some of your recent blogs. Newsletters can be a great way to reach an audience that wouldn’t normally read the blogs on your website. Blogs also tend to take a good amount of time to write, and that effort can feel wasted if it doesn’t reach your desired audience. By including or linking your recent blogs in a newsletter, there’s a higher chance that they’ll be read.
Compiling Social Media Posts
Short form content can be repurposed, too! For example, if you created a social media post about interior design trends for 2022, break those down into more detail in an e-mail blast. It’s shorter than a blog, and you already have the bullet points done. Another quick option is to gather the best-performing social posts for the previous month to show subscribers who may not follow your social platforms.
Creating a List of Tips
Content from videos, blogs, or social posts can easily be used to create a list of tips related to your business. For example, an interior design company that wrote a blog about 2022 design trends could take that content and create an e-mail series of tips. This creates a concise list that is helpful to subscribers and is something they can refer back to as well.
Promote Online Videos
If you put out an informative video on YouTube, let your e-mail subscribers know about it! This can easily be linked in an e-newsletter and encourages viewers to visit and follow your social platforms. In the future, you can also use the information in that video for an e-mail blast or newsletter.
Updates on Past Content
In any industry, things change constantly. Look back on previous content, such as blogs, and take note of what topics have evolved. Use that as a base to inform e-mail subscribers of what updates have taken place since that content was posted. Sometimes new things can come out not long after you’ve published something, so you can also write a follow-up. The original content may still be relevant and correct, but writing a quick addition via newsletter is a simple way to get newer content out.
There’s no shame in re-using content—just polish it up or present it in a new way. If you need help with your email marketing, don’t hesitate to reach out to That’s My Idea Marketing. We’re your Marketing Department for Hire!