Pay-Per-Click Advertising Trends for Your Business in 2022

Curious as to what new trends for pay-per-click advertising will be coming in 2022? Between paid search, social ads, and a remarketing campaign, there are a lot of options when it comes to advertising online for your business. To make sure you’re getting the most out of your PPC ads, let’s break a few of these new trends down:


It seems as of late that most of the population likes to keep their world automated—however, when it comes to marketing, automation is not always the best, especially for PPC advertising. For most business owners, they don’t have the time to be able to sit down and figure out their Google Ads campaign. Many campaigns have been set up and just left to be on autopilot, but is that really the best option? Google has some great tools available, but in some instances, it is a better choice to have a marketing expert in your corner. When it comes to Google Ads, there is a specific strategy, insight, and previous knowledge of the business that is simply needed to manage a successful campaign. If you set your campaign and left it, you could be spending unnecessary dollars within your campaign.

Expanded Strategy

Building up a support system of other online marketing channels has always been a trend, but it continues to be more important as your brand grows. PPC advertising needs the help of other marketing channels like social media, email marketing, and SEO to be able to help build your paid ads up and be successful. This can even mean exploring platforms you may not be comfortable with or know much about. Building an identity across multiple channels will build your reputation and take up more organic space on search. Think about what other platforms are offering for advertising, such as TikTok, Pinterest, or even Snapchat.

Responsive Ads

Google has been pushing their Responsive Search Ads for quite some time, and that isn’t about to stop. Some businesses have already integrated RSAs into their campaigns and are ahead of the game. Responsive ads utilize a different approach that allows your campaign to adapt to your prospective customers to show more relevant information. If your business hasn’t yet set your campaign to include responsive ads, now is the time.

Be Prepared

We aren’t yet out of the woods from an unpredictable year. It is important for any business to be able to adapt on the fly with their online advertising and to monitor the data closely. Having a campaign that is set up to be flexible to support constant change will allow for a smoothly run campaign and won’t pigeonhole you to a point where you may take a loss within your advertising.

There’s plenty more coming up in the online marketing world for 2022—if you are looking for more insight for this coming year, or if you have any questions about what is best for your online pay-per-click advertising, don’t hesitate to give That’s My Idea Marketing a call.