A year of social distancing has people itching to network and that means events are back! Tradeshows and conferences have always been a great way to establish authority within an industry and help drive awareness of your brand, so we want to help you get prepared. It’s important to be ready for virtual, in-person, and hybrid events, and now is a great time to get ahead of the promotional products game.
Be thoughtful in the process of choosing your promotional products. It should be memorable, durable, creative, on-brand, and good quality. The founder of GoPromotional, Gareth Parkin, states that “85% of people claim that a promotional product prompted them to go into business with an advertiser.” But before you start ordering your swag, be sure to stay up to date on what’s trending.
In May of 2020, face masks were the #1 product that consumers were searching for. Now that we’re getting back to a bit of normalcy (and people are well-stocked on masks), pens regained the top spot in May 2021. The other 9 top products are:
- Water bottles
- Beach towels
- Tote bags
To summarize, handing out individual free pens is an excellent way to spread awareness about your business, and they’re a useful item people are always looking to stock up on. For larger products like tote bags, consider having event-goers enter their name into a drawing to win one for free. By handing out a few free items, you’re investing in numerous potential customers who could buy other products or services in the future. However, be aware of who your audience is: don’t promote koozies and tumblers at an event for kids. While their parents are the ones buying or receiving the products, you don’t want to appear tonedeaf.
Although much of the world is opening back up, some events may still be virtual. In that case, you can collect contact information and send out unique promo coupons or mail small free gifts. Once they’ve allowed you to send them promotional emails, you can continue to put your business in their inbox long after the event has ended. In terms of physical products, adding your logo to a practical item, such as that tote bag, acts like subliminal messaging as the person carries your logo around potential customers whether its family or a stranger at the grocery store.
Promotional products are all about spreading awareness of your business and keeping current customers engaged. We’ll help you choose the right ones and make sure your logo looks good! Contact That’s My Idea Marketing to start planning for your event—sooner rather than later!