The Basics of Digital Marketing

COVID-19 has drastically changed the landscape of business-to-customer interaction, and nothing has been more in demand than the need for digital services. If small businesses want to take advantage of this opportunity, now is an excellent time for them to develop their online marketing strategy. Here are a few tips to get you started!

  • Make sure your website is relevant and up to date. No one wants to use a site that hasn’t been updated in 5 years. Keeping your website up to date ensures visitors will receive accurate information so you can start off on the right foot; customers want to know they can trust your business. While updating your website, make sure it’s mobile-friendly. Customers love a fast-loading, well-optimized mobile site and so does Google. Your business will rank better when your site is frequently updated and mobile optimized.
  • Take advantage of social media. Instagram and Facebook are for more than just sharing pictures of your latest culinary masterpiece. These platforms are also the perfect medium for growing your brand and interacting with potential customers. Posting interesting, relevant information draws an audience and helps make you a leader in your industry. Additionally, social media is one of the best ways to interact with your clientele via direct messages and comment replies.
  • Know how to read analytics. Once you’ve updated your website and utilized your social media accounts, you need to look at your analytics to make sure you’re on the right track. Click through rates, where your website is showing up on search pages, and how many people are interacting with your social media posts are all important metrics to understanding how your strategy is playing out in the online world.

Not sure where to start? We can help. That’s My Idea Marketing has been expertly guiding small businesses to success for over 17 years. We have the knowledge and experience to get your online efforts on track and working for your business. We’re your marketing department for hire.