We’re all about spreading the holiday marketing cheer—especially to small businesses. As a small business owner, you have a perfect opportunity to promote to potential customers the benefits the entire community shares when they shop local.
To get the most out of your marketing, here’s a list of ideas/tips so you can really take advantage of the biggest selling season of the year.
- Decorate your store for the holidays and hang some lights in your window to attract the eyes of potential customers. If you rely on a lot of website sales, then maybe try including some seasonal banners on there.
- Make sure your hours and location are updated on your website, social media, and Google My Business.
- Be available to customers by answering the phone, email inquiries, or messages on your social media. If you have a smart phone that allows apps, log into your business accounts to make sure you get notifications on any digital communication.
- Build up your reviews to prepare for shoppers starting their holiday research. According to BrightLocal, 86% of consumers read reviews for local businesses, and 91% of consumers trust online reviews as much as personal recommendations. So, you want to make sure your Facebook and Google My Business review sections represent your business well.
- Check if your website is mobile-optimized through this Google resource. Around 58% of site visits are from mobile devices now (SimilarWeb), so you should be prepared for people looking you up there. If your website isn’t up to the task, you could lose those potential customers.
- See if there are any holiday markets or events you can join/apply as a vendor. These events garner a lot of traffic, and people go to them expecting to check off some of their shopping list all in one place.
- Offer gift wrapping or customization services for items purchased in your store. Customers love those extra touches to holiday offers.
- Hold a special sale or event to drum up excitement for the season. Send out holiday cards to your loyal customers like those who have signed up to be on your email list or rewards program. Maybe offer a special discount for those who are frequent shoppers or spent a certain amount of money.
- If you have the capability, take advantage of e-commerce. This potentially expands your customer reach to nationwide instead of relying only on your brick and mortar location. Plus, you can then take advantage of Cyber Monday as well.
- Which leads up to one of the most important tips: start planning for the big-one day events now if you haven’t already. Small Business Saturday is on November 30 and Cyber Monday is on December 2.
Throughout this holiday season, try to keep track of what works and what doesn’t so you can build off of it for 2020. If you really want to knock it out of the park next year, our marketing plans are a year-round benefit for small businesses, and we can help with holiday campaigns so you can build off of what worked to make it even better.